Cola wars
John Sculley speaks with Bob Collymore, CEO Safaricom, on triggering off the Cola wars, how he blindsided Coke for over 2 years, and how Pepsi surpassed Coke to become the largest selling consumer packaged goods company in America. He also reveals how he failed the Pepsi taste challenge...on live TV.
Says Sculley: “I was called the high wire act at Pepsi because I was always put in jobs I was unqualified for. When I was given that job it was largely because they didn't have anybody else.”
His time with Steve Jobs
John Sculley speaks with Bob Collymore, CEO Safaricom, on how he was headhunted by Steve Jobs, and their relationship highs and lows. Says Sculley: “What the board was looking for was ‘adult supervision’, and what Steve wanted was for me to teach them how to use Pepsi-style experience marketing in the hi-tech industry.”
And what was the board's reaction to that iconic Macintosh commercial: “You're not going to run that thing are you?”
Changing the world
John Sculley speaks with Bob Collymore, CEO Safaricom, about his book Moonshot and the role of business in changing the world. Sculley's time with Bill Gates and Steve Jobs was an eye opener for him and he talks about the completely different strategies of those two brilliant people. Says Sculley: “Never once did we have a conversation about making money. They were there because they wanted to change the world.”
Sculley goes on to discuss Moonshot today. His advice to business leaders is to focus on not just the business plan, but the customer plan. Ask yourself - what's the big customer problem I can solve in a very unique way, and how can I make the experience of solving that problem exceptional.
Leadership
John Sculley speaks with Bob Collymore, CEO Safaricom, about leadership and learning from your failures. He talks about his Silicon Valley experience and how different cultures look at failure differently. He goes on to add that failure is a valuable learning experience. The question to ask is not “why did you fail”, but “what did you learn”. Sculley goes on to talk about successful businesses and how evolving and adapting determine a company's growth.
Futurescaping
John Sculley speaks with Bob Collymore, CEO Safaricom, about the new age consumer, ‘The Millennials’, on how they perceive technology and how they are changing trends in society. Says Sculley, “They don't keep score by what they own, rather by what they need. Their priorities are different from the ones we have.” Sculley goes on to add how technology plays a vital role in making a lifestyle statement. He also talks about his interests in Mobile Healthcare
Entrepreneurship
John Sculley speaks with Bob Collymore, CEO Safaricom, about the future of the world economy revolving around entrepreneurs. Sculley believes that small and medium enterprises will be the ones to create jobs in the coming years. He goes on to talk about his wonderful experience at iHub in Kenya, interacting with young and aspiring entrepreneurs in Nairobi. Sculley recently announced that Obi Ventures would invest in select African entrepreneurial ideas.
Design Forward
John Sculley speaks with Bob Collymore, CEO Safaricom, about the growing need for the Millennials to own a design-centric smartphone at an affordable price point and how Obi Mobiles it working towards making it a reality.
Sculley reveals how Obi Mobiles is working with renowned industrial designer Robert Brunner, who was the Director of Industrial Design for Apple Computer, and the team at Ammunition to design Silicon Valley products at industry-disrupting prices.
OBI MOBILES LAUNCH - DUBAI
Obi Mobiles Kenya Launch Covershots
Communications Authority of Kenya Director General Francis Wangusi
Obi Capital Club Highlights
Obi Mobiles CEO and Founder John Sculley
